Sindhu's World

Nothing Special, I have got nothing to write in particular, but wanted to! Its been good long time writing and yes, I like writing, what so ever! Hmmm......... Well, days have been really hectic and are getting worse day-by-day with stress, pressure, and increasing responsibilities! A True Fact!! I remember, when I was at school, teachers used to say: 'Study hard to achieve success in future'. And, I did obey: Yes Ma'am/Sir. I did put in my fullest effort, studied hard and got a good % in 10th . Okay, So got into 11th, I expected people to hang on my 10th %, but frankly that really wasn't the point, all I heard in 11th and 12th was: 'Study hard to achieve success in future'. And I did obey ( not fully though!, lol ). I did put my effort and landed in an Engineering course as wished. Well, now what!? Is it the end of all screwing up exams or least 'the study hard for future story': No, A big NO! Here I am in an Engineering college, working hard for goo

Soft drink industry : The Soft Drink Industry is primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Soft drink industry is very profitable, mainly for the concentrate producers than the bottler’s. The leading players of the market are Coca-Cola, Pepsi Cola, and Cadbury Schweppes. In this industry, fierce rivalry between dominant producers Coca-Cola & Pepsi and the bargaining power of the buyers who place huge orders for soft drinks are strong, while the threat of new entry and the threat of substitutes are mild. And, bargaining power of the suppliers is conditional. Threat of Entry : New Entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. Threat of a new entry is considerably low in today’s soft drink market. In the initial stages of the indust